CONVERSIONS
not “clicks”
Search Engine Optimisation
Contrary to popular belief, search engine optimisation (SEO) is far from dead. In fact, here at ENGEN, we see it as a dynamic and constantly evolving field with endless potential for innovation. Our unique approach to SEO encompasses everything from developing a comprehensive strategy to executing that strategy in new and inventive ways.
Higher Page Ranking
It has long been said that when it comes to rankings if you’re not on that first search engine results page, you’re nowhere. The vast majority of searches will never go beyond that first page, and that is why we work to organically place you right at the top.
More Traffic
Whether it is through your boosted rankings in the search engine results pages, greater visibility in search results in general, or targeted keyword approach, we’ll see your website getting the traffic that you need to thrive.
Higher ROI
Unlike traditional forms of advertising, SEO is deeply quantifiable, with real stats and figures on ROI. We will target and refine your SEO strategy to see your business not only getting the traffic it needs to function but to grow and thrive.
what we do
SEO Services
what we do
SEO AUDIT
Taking into account over 80 different elements, we assess how to improve the foundation of your website to increase organic performance and the ROI of other web activity.
ON-SITE SEO
By going beyond a standard box ticking approach, we assess the performance of your content against two pillars: Site UX and On-Page Content to develop a strategy to place you ahead of your competitors.
LINK BUILDING
Every link building campaign has a team of dedicated experts. An SEO strategist will guide a team of creatives, designers, animators and PR to deliver outstanding content.
LOCAL SEO
By looking at the core pillars of SEO through a local filter, we ensure your business gets the organic visibility it deserves. We’ll also make recommendations on marketing activity to improve local organic performance.
KEYWORD STRATEGY
Keyword research is necessary to rank your website at the top of search results. This involves understanding your industry and using a strategic balance of long and short-tail keywords to establish your site as an authoritative and high-traffic domain.
SEO CONTENT
It’s imperative for content to be relevant if you truly want it to help rank in today’s user-focused search engines. We create content targeted around specific search terms that brings genuine value to the SERPs, helping to build site authority.
OUR SEO APPROACH
We offer a comprehensive, data-driven approach to SEO. Our experts analyse your website, industry, and competitors, then use on-page optimisation, technical SEO, content, and link building to improve search engine visibility and drive organic traffic. We continuously monitor and adjust our strategy to ensure top search rankings and maximum online presence.
01 - Learning About Your Business
The key starting point to any successful SEO campaign is planning and preparation. The more we know about your business, the better work we’ll be able to perform.
02 - Keyword Strategy
To understand the current SEO situation in your industry, our in-house keyword research team performs an in-depth research and analysis process for your specific campaign.
03 - Website Audit
kick off time! The first thing we will do is run a comprehensive manual SEO audit on your site. This is essential to ensure we’re not building your digital real estate on a weak foundation. The audit is completed, it’s time to fix it.
04 - Content Creation
The groundwork has been done, and just this first step will likely have had a hugely positive effect across the entire site. Now, the work begins to increase the authority of your site. We do this in two ways; by improving and increasing the relevancy of the content, plus by developing an organic back-linking strategy.
05 - Reports & Analytics
It can be hard to attribute organic performance to a particular campaign. We’ll work together to define and report against a set of direct and indirect KPIs covering link, traffic and awareness metrics.
CONTENT CREATION SERVICE
CONTENT STRATEGY
Powerful organic SEO requires quality content. Without current, authoritative, and high-quality content, a website cannot thrive. Quality content distinguishes industry leaders from competitors by providing real value online and making it clear to search engines.
Elevate your marketing campaigns, with connective creative unlike any other — that continuously convert: driving reach and revenue way up.
Frequently asked questions
SEO MOST ASKED QUESTIONS
SEO stands for Search Engine Optimisation, which is the process of improving the visibility and ranking of a website on search engine results pages (SERPs). It involves optimising a website’s content and technical aspects to meet the criteria set by search engines such as Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic to a website by improving its relevance and authority for specific search terms, also known as keywords. Effective SEO strategies can lead to higher visibility, increased website traffic, and a more favorable impression for your brand among your target audience.
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HOW LONG DOES SEO TAKE TO WORK?
The time it takes for SEO to work and deliver results can vary and is dependent on several factors such as the competitiveness of the industry, the size and complexity of the website, and the quality and consistency of the optimisation efforts. Generally, it can take anywhere from several months to a year or more to see significant improvements in search engine rankings and organic traffic, especially for highly competitive keywords.
3
HOW DOES LINK BUILDING HELP SEO?
Link building is an important aspect of SEO because it helps search engines determine the relevance and authority of a website. When other websites link to your site, it signals to search engines that your content is valuable and relevant, which can help increase your website’s ranking and visibility in search results.
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WHAT ARE THE FOUR TYPES OF SEO?
- On-page SEO: This refers to optimising individual pages on a website to rank higher and earn more relevant traffic in search engines. On-page optimization involves optimising elements such as the title tag, header tags, meta description, and content quality.
- Off-page SEO: This refers to activities outside of a website to improve its visibility and ranking in search engines. Off-page optimisation includes activities such as link building, social media promotion, and brand building.
- Technical SEO: This refers to the optimisation of a website’s technical elements to improve its visibility and ranking in search engines. Technical SEO includes elements such as website architecture, mobile optimisation, and website speed.
- Local SEO: This refers to optimising a website for a specific geographic location to rank higher in search engines for that particular location. Local SEO involves optimising elements such as Google My Business listing, local listings, and citations to help businesses rank higher for location-based search queries.
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WHY SHOULD I CONTINUE SEO WHEN I'VE ACHIEVED A GOOD RANKING?
Continuing with SEO is important even after achieving good rankings for several reasons:
- Maintenance: Rankings can fluctuate and competition can increase, so maintaining and improving your website’s SEO helps to ensure you retain your position.
- Continuous Improvement: SEO is an ongoing process and there’s always room for improvement. By continuously optimising your website, you can improve its visibility, user experience, and conversions.
- Staying ahead of competition: Your competitors are likely also investing in SEO and trying to improve their rankings. By continuing with SEO, you can stay ahead of the competition and maintain your competitive edge.
- Adapting to changes in search algorithms: Search engines are constantly updating their algorithms, and it’s important to stay on top of these changes to ensure your website remains visible and relevant.
Overall, SEO is a long-term investment that can provide lasting benefits for your website and business.
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