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GOOGLE ADS Services & PAY-PER-CLICK ADVERTISING
At ENGEN, we are growth partners who care about you and your success. We help brands reach potential customers searching for their products & services through effective Google Ads management. with extensive experience working with Google Ads to deliver measurable results, including increasing website traffic, improving lead generation and maximising ROI. We aspire to be the last agency you'll ever work with.
Increased visibility
Paid advertising provides immediate exposure for your brand, products, or services by placing your ads in front of your target audience.
Measurable results
Paid advertising provides detailed data on your campaign's performance, allowing you to track and measure the success.
quick results
Paid advertising offers quick results, making it an effective way to drive immediate traffic and sales to your website.
what we do
GOOGLE ADS
what we do
SEARCH ADS
These are text-based ads that appear at the top or bottom of Google search results pages. They are triggered by specific keywords related to the search query.
DISPLAY ADS
These are image-based ads that appear on websites across the Google Display Network. They can be in the form of banner ads, video ads, or other types of creative formats.
SHOPPING ADS
These are image-based ads that appear on Google search results pages and show products available for purchase. They include product images, pricing, and product details.
VIDEO ADS
These are video-based ads that appear on YouTube and other websites across the Google Display Network. They can be in the form of skippable or non-skippable video ads.
UNIVERSAL APP CAMPAIGNS
These are campaigns designed to promote mobile apps and drive app installations. They use multiple ad formats, including search, display, video, and in-app ads.
REMARKETING ADS
These are ads that are shown to people who have previously interacted with a business's website or app. They are a powerful tool for reconnecting with past customers and driving conversions.
OUR PAID ADVERTISING APPROACH
We help our clients, by managing the entire process from research to build, with ongoing management based on a long-term relationship. Using AI-powered software, we optimise campaigns to drive the best possible results within an agreed budget. As part of our service, we can even work on your web design to get the best conversion rate possible.
01 - define your target audience
We start by defining who your target audience is, including demographic information, interests, and behaviours. This will help us create effective ad campaigns that reach the right people.
02 - Keyword Strategy
We research and select the keywords that your target audience is searching for, and include those keywords in your ad copy and landing pages. This will ensure that your ads are shown to the right people, at the right time.
03 - USE AD EXTENSIONS
Ad extensions will help us provide additional information about your business, such as your address, phone number, or website link, to potential customers. This will increase visibility and engagement with your ads.
04 - Content Creation
The groundwork has been done, and just this first step will likely have had a hugely positive effect across the campaign. Now, the work begins to increase the impact of your ad campaign. We do this in two ways; by creating captivating visual content and writing compelling ad copy to attract interest and prompt your audience into completing the call to action.
05 - Reports & Analytics
It can be hard to attribute paid performance to a particular ad campaign. We’ll work together to define and report against a set of direct and indirect KPIs covering, traffic, conversion and awareness metrics via Google Analytics.
CONTENT CREATION SERVICE
CONTENT STRATEGY
High-performing paid advertising requires quality content. Without current, authoritative, and high-quality content, an ad campaign cannot thrive. Quality content distinguishes industry leaders from competitors by providing real value online and making it clear to search engines.
Elevate your marketing campaigns, with connective creative unlike any other — that continuously convert: driving reach and revenue way up.
We Are A Google Premiere Partner
We have worked hard, passed all official Google Ads certificates and stayed active to satisfy our customers and optimise all the campaigns. We develop campaigns so that our customers get views, engagement and sales.
Google has recognized us as a company that creates value for customers. We will continue doing our best to make our customer successful.
We plan, start and optimise B2B Google Ads campaigns for more leads. We have the experience and expertise to make your B2B Google Ads campaign a success. With hundreds of successful campaigns under our belt, we can help you get the results you want.
Frequently asked questions
Google advertising MOST ASKED QUESTIONS
Google Ads (previously known as Google AdWords) is a digital advertising platform that allows businesses to display ads on Google and its network of partner websites. Advertisers can create and manage campaigns using various ad formats, such as text, display, video, and shopping ads. The ads are targeted to reach a specific audience based on factors such as keywords, geographic location, and demographics. The cost of advertising on Google Ads is based on a pay-per-click model, meaning you only pay when someone clicks on your ad. Google Ads is a powerful tool for businesses to reach a large audience and drive relevant traffic to their website, helping to increase brand awareness and generate leads and sales.
2
HOW LONG DOES GOOGLE ADS TAKE TO WORK?
Google Ads can start delivering results as soon as your ad campaign is live and active. However, the time it takes for your ads to produce significant results can vary and depends on several factors, such as your target audience, ad copy and format, budget, and competition for the same keywords. On average, it can take a few days to a couple of weeks to see an increase in website traffic, leads, and conversions, once your ads are running. However, it’s important to note that the effectiveness of your Google Ads campaign can continue to improve over time as you make adjustments and optimisations based on performance data. In conclusion, while the time it takes for Google Ads to produce results can vary, with the right strategy and management, you can expect to see positive results in a reasonable amount of time.
3
DO GOOGLE ADS HELP WITH SEO?
Google Ads and SEO (Search Engine Optimisation) serve different purposes and can complement each other in a digital marketing strategy. While Google Ads can help drive immediate traffic to your website, SEO focuses on improving your website’s organic ranking in search engine results over a longer period of time.
Google Ads can indirectly help with SEO by increasing brand awareness and driving more traffic to your website, which can contribute to a higher search engine ranking. Additionally, having a well-designed website with high-quality content can improve your website’s visibility both in Google Ads and organic search results.
In summary, Google Ads and SEO can both be valuable tools for improving your website’s visibility and driving traffic, but they serve different purposes and should be considered as part of a comprehensive digital marketing strategy.
4
WHAT ARE THE DIFFERENT TYPES OF GOOGLE ADS?
Google Ads offers several different ad formats to choose from, each with its own unique features and benefits. Here are some of the most popular types of Google Ads:
Search Ads: These ads appear in Google search results and are targeted based on the keywords a user is searching for. They are often text-based and include a headline, description, and website URL.
Display Ads: Display ads appear on websites in the Google Display Network and can include images, videos, and interactive elements. They can be targeted based on factors such as demographics, interests, and website content.
Video Ads: Video ads appear on YouTube and other video websites in the Google Display Network. They can be targeted based on factors such as demographics, interests, and video content.
Shopping Ads: Shopping ads showcase your products, including images, prices, and product descriptions, directly in Google search results. They are ideal for e-commerce businesses looking to drive sales and reach customers who are ready to buy.
Local Ads: Local ads appear in Google Maps and are targeted to users in a specific geographic area. They are ideal for businesses looking to reach customers in their local area, such as restaurants and retailers.
These are just a few examples of the many different types of Google Ads available. Choosing the right ad format will depend on your business goals, target audience, and budget. By using a combination of ad formats, you can reach your target audience in the most effective way possible and achieve your marketing goals.
5
HOW LONG SHOULD I CONTINUE RUNNING GOOGLE ADS?
The length of time that you should run Google Ads depends on your business goals and advertising budget. Some businesses may choose to run their ads for a limited time, such as for a specific promotion or seasonal event. Others may choose to run their ads continuously in order to maintain a consistent online presence and drive ongoing traffic to their website.
It is recommended to run your Google Ads for a minimum of 4-6 weeks in order to gather sufficient data and make informed optimisations to improve performance. However, some businesses may need to run their ads for several months or even years to achieve their desired results.
It’s important to regularly review the performance of your Google Ads campaigns and make necessary changes and optimisations to ensure that they are effectively reaching your target audience and delivering a positive return on investment. Ultimately, the length of time that you should run your Google Ads will depend on your specific business goals and advertising budget, and can be adjusted accordingly.
6
WHAT ARE THE MOST EFFECTIVE GOOGLE ADS TOOLS?
There are several tools available in Google Ads that can help improve the effectiveness of your campaigns and drive better results. Here are some of the most effective Google Ads tools:
Keyword Planner: A tool for researching and selecting the right keywords for your campaigns based on search volume and competition level.
Ad Copy and Landing Page Optimisation: The quality and relevance of your ad copy and landing pages play a crucial role in the success of your campaigns. Regularly testing and optimising your ad copy and landing pages can help improve click-through rates and conversion rates.
Remarketing: A tool that allows you to target users who have previously interacted with your website or ads. Remarketing can help improve conversion rates and increase brand awareness.
Conversion Tracking: This tool allows you to track the actions that users take on your website after clicking on your ads, such as making a purchase or filling out a form. Understanding the effectiveness of your campaigns and making optimisations based on conversion data can help drive better results.
Audience Insights: A tool that provides insights into the demographics, interests, and behaviours of your target audience. Understanding your audience can help inform your targeting and messaging strategies, leading to more effective campaigns.
Ad Scheduling: This tool allows you to schedule your ads to run at specific times of the day or days of the week based on when your target audience is most active.
These are just a few examples of the many effective tools available in Google Ads. Utilising a combination of these tools can help you optimise your campaigns and drive better results.
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