In today’s digital age, cost effective lead generation is more important than ever for large companies to remain efficiently operational. As we move into 2023, the recruitment market is becoming increasingly competitive when it comes to attracting and retaining staff. These are the most impactful tactics will help you stay at the forefront of the recruitment market, as well as improve your employer brand:
- Search Engine Advertising: One of the most effective ways to generate leads will always be through search engine advertising. By targeting specific keywords, businesses can place ads in front of potential candidates who are actively searching for roles or employment opportunities in their local area. This increases the chances of converting those clicks into leads.
- Social Media Advertising: Social media platforms like Facebook, Instagram, and LinkedIn offer businesses the opportunity to reach a large and completely new audience. By creating ads that are tailored to specific demographics, interests, and behaviors, businesses can target the right audience and generate leads that are more likely to convert.
- Remarketing: By using remarketing, businesses can show ads to people who have previously visited their website but haven’t yet converted or completed data entry forms. This is a great way to remind potential candidates about your brand and encourage them to take the next step.
- Video Advertising: Video ads are becoming increasingly popular, and for good reason. Not only do they grab attention more than other types of ads, but they are also more engaging and can provide more information to potential leads. Video ads are especially effective on platforms such as YouTube, Facebook and Instagram. As well as showcasing job opportunities, you also give the candidate and local area an insight into the positive working environment and culture from within your organisation. This is your chance to get your amazing employees on camera and attract candidates similar to them.
- Career Site Optimisation and Integration: with an applicant tracking system (ATS) are important tactics that can help businesses attract and engage top talent.
- Career site optimisation refers to the process of making sure that a company’s career website is designed and organised in a way that makes it easy for job seekers to find and apply for the positions they’re interested in. This includes things like clear job descriptions, clear calls to action, and a user-friendly interface. It’s also important to make sure the career site is mobile optimised, as a large portion of job seekers use their mobile devices to search for jobs. Make your careers page as exciting as possible with smiling images, video testimonials of happy employees and a list of all the rewards and benefits on offer.
- Integration with an ATS allows companies to streamline the application process and manage job postings more efficiently. An ATS is a software tool that allows companies to bulk post job listings, track applicants, and manage resumes, all in one central location. When a company’s career site is integrated with its ATS, job seekers can apply for positions directly from the career site, and the resumes and application data will automatically be uploaded into the ATS, making it easy for companies to track and manage applicant information.
- Career site optimisation refers to the process of making sure that a company’s career website is designed and organised in a way that makes it easy for job seekers to find and apply for the positions they’re interested in. This includes things like clear job descriptions, clear calls to action, and a user-friendly interface. It’s also important to make sure the career site is mobile optimised, as a large portion of job seekers use their mobile devices to search for jobs. Make your careers page as exciting as possible with smiling images, video testimonials of happy employees and a list of all the rewards and benefits on offer.
- By optimising the career site and integrating it with an ATS, companies can improve the overall candidate experience and make it easier for top talent to find and apply for the positions they’re interested in. This can help companies attract and retain more qualified candidates, and ultimately make the hiring process more efficient and effective.
- An Employee Referral Program: a recruitment strategy in which companies encourage their current employees to refer job candidates from their personal and professional networks. Employee referrals are often considered valuable for several reasons:
- Quality of Hire: Employees have insight into the company culture and what it takes to be successful in the role, therefore they are more likely to refer to high-quality candidates that align well with the company’s expectations.
- Time-effective: Employee referral processes are typically faster than traditional recruiting methods as employees are aware of open roles and can refer candidates quickly.
- Cost-effective: Employee referral programs can help reduce recruitment costs as it generally involves less money spent on advertising, headhunting and agency fees.
- Employee engagement and retention: Employee referral programs can help increase employee engagement and retention by giving them an opportunity to be a part of the hiring process and by recognising their contributions to the company.
To create a good employee referral program, businesses should consider the following:
- Clearly defined program rules and eligibility criteria
- A simple referral process with an easy-to-use online form
- Timely communication and feedback to both the employee and the referred candidate
- Incentives that are attractive to employees and align with the company’s culture and values.
- Regular monitoring and measurement of the program’s effectiveness.
Additionally, it is crucial that companies provide thorough training and communication to their employees to make sure they understand the program and how it works, so they can refer the best candidate possible. When done correctly, employee referral programs can be an effective way to source high-quality candidates and drive engagement and retention within a company.
Having worked with HR departments as well as being the sole recruitment solution for large companies across the UK and Ireland, the best results for recruitment come when all of the above are executed as part of your recruitment strategy. Even more so when creative assets such as photography, infographics and especially video testimonials are regularly updated to make sure not to exhaust the audience.