Engen co-founder Anthony Craig discusses how an emphasis on people rather than platforms is the key to a long-term sustainable digital future.
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I’ve noticed that many entrepreneurs and business owners are hesitant to take on new projects because of the current turmoil and uncertainty in the world. As a long-time business advisor, I have a completely different perspective.
Is there anything you can do to build client trust in a market when it’s so difficult? In 2020, the Gustavson Brand Trust Index stated that consumer trust in brands was at an all-time low. However, the year following, those same researchers discovered that there is a quality that might help you restore that trust; being an authentic brand. […]